Bollywood actor Ayushmann Khurrana appointed as FICCI Frames ambassador

FICCI FRAMES has announced Bollywood actor Ayushmann Khurrana as its brand ambassador on the occasion of its 25th anniversary this year. The theme of the conference this time is 'RISE: Redefining innovation, sustainability and excellence', which highlights the transformative impact of FICCI FRAMES in shaping stories, promoting creativity and driving the growth of the media and entertainment industry.

The event is held annually in Mumbai, and brings together influential personalities, creative professionals and policy makers from across the world to discuss emerging trends, new technologies and key challenges in the entertainment landscape. It includes multiple formats such as keynote addresses, B2B meetings, master classes, policy round tables, Best Animated Frame Awards (BAF), global content marketplace, exhibitions and vibrant cultural evenings.

Notable global figures have graced the FICCI frame in the past, including Hollywood stars such as acclaimed actor and humanitarian Hugh Jackman; 21st Century Fox CEO James Murdoch; Motion Picture Association of America (MPAA) Chairman Charles H. Rivkin; and National Geographic Partners Chairman Gary Knell. Other luminaries include former Federal Communications Commission Commissioner Ajit Pai, BBC Global News CEO Jim Egan, and Discovery Networks International Chairman JB Perrett.

Speaking about his association with FICCI FRAMES, Ayushmann said, “It is a huge honour for me to be announced as the first ever brand ambassador of FICCI FRAMES in its silver jubilee year. I came to Mumbai from Chandigarh with nothing but dreams in my eyes, so I never imagined this incredible journey where my work has not only touched people’s lives but has also become a part of India’s rich pop culture. In my new role, I am committed to working closely with the extraordinary FICCI team to drive disruption, celebrate innovation and highlight the excellence our industry constantly offers.”

Kevin Vaz, Chairman, FICCI Media & Entertainment Committee and CEO, Jio Star Entertainment, said, “The Silver Jubilee edition of FICCI Frames is a celebration of 25 years of excellence and a tribute to the legacy we have built in shaping India’s media and entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation and audience engagement, represents the core principles of FICCI Frames. His association will elevate this milestone event further and inspire future generations of storytellers and creators.